All companies and organizations need publicity. Whether it’s an airline, a non-profit organization, or a Fortune 500 company, advertising and marketing are essential to growth and reputation. For these reasons (among others), graphic designers with a knack for catching the eye of consumers are in high demand now more than ever before. Not only this, but the rapid rise of interactive media has increased the demand for tech savvy designers, making the field even more competitive. In response to the demand, many of the nations colleges and universities have amped up efforts to revamp existing graphic design programs or create new ones. This means, finding a good graphic design school is no longer a challenge, but finding the best graphic design school might be.
Several factors can lead to a poor database design -- lack of experience, a shortage of the necessary skills, tight timelines and insufficient resources can all contribute. In turn, poor database design leads to many problems down the line, such as sub-par performance, the inability to make changes to accommodate new features, and low-quality data that can cost both time and money as the application evolves.